What is a business/corporate blog?

Posted on November 19, 2007 
Filed Under Blogging, Bussines Blogging, Corporate Blogging

What is a business blog?This article is the second in a series that deals with Business Blogging and Corporate Blogging. The idea was given to me by the participants at the JCI World Congress in Antalya.

A business blog is first and foremost a blog (if you don’t know what a blog is, read here). Second, its subject is a business or a company, economics or anything similar.

Business blogs can be classified in several ways:

External business/corporate blogs:
- Presentation blog
- Marketing blog
- Branding blog
- PR blog

Internal blogs:
- Company culture promotion blog
- Ideas blog
- Project/Team blog

These are the main business blog categories. To find out what these blogs can do for your business/company, come tomorrow for another article.

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Related posts:
External business blog
Internal business blogs
Who should write a corporate blog?
What is a blog?
My first post

Comments

5 Responses to “What is a business/corporate blog?”

  1. mini on November 20th, 2007 4:37 pm

    I’m really interested in your next post and I hope it will be about PR blog and company culture promotion blog. Maybe you give us some links regarding this specific area.
    Anyway it’s really interesting, can’t wait for more….:)

  2. Bobby Voicu on November 20th, 2007 5:54 pm

    Thanks, mini, for the interest. I will try to give more and more details on business and corporate blogging, but I will try to first cover the basics, so we can all know what we are talking about.

    I hope you will stick here for longer.

  3. mini on November 21st, 2007 5:35 pm

    Of course I will stick arround. But I can’t say patience is my middle name :D
    By the way…you’re famous at the University. I heard about you from my PR teacher and that’s how I’ve become interested in your work.

  4. External business blog : Bobby Voicu on November 22nd, 2007 2:55 am

    [...] most common type of business/corporate blog right now is the external blog, be it a promotion, PR, marketing or product presentation [...]

  5. Bobby Voicu on November 23rd, 2007 2:00 pm

    mini: I have been invited to speak at a Seminar at FJSC yesterday, were you there? :)

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